A Leeds Morrisons store has undergone a dramatic makeover – becoming part-supermarket and part-fresh food take away.
Morrisons, in the Merrion Centre, in Leeds city centre, will have a new section named ‘Market Kitchen’ which will allow customers the chance to have their breakfast, lunch or evening meal freshly made-to-order by one of 25 skilled chefs.
And, for customers who don’t have the time to pop into store, they can enjoy the meals from the comfort of their own home as the freshly cooked food from the restaurant can be delivered to their doorstep via Deliveroo.
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In-store, customers can watch their meals be made to order by the chefs using seasonal ingredients, or they can opt to pick up some of the freshly made ready-to-go meals instead.
The menu includes meals from the Char & Smoke counter which offers a selection of flame-grilled vegetables, steak and chicken.
All meals are served with a choice of three types of slaw and fresh vibrant sauces, and in wraps, ciabattas or with salad or rice.
Then there’s an option for Bird and Baste, which is a freshly basted chicken is roasted and served with a choice of hot and cold sides.
The Hot Pan option offers a different dish each day, these range from risottos and paellas to Korean fried rice and curries.
Meanwhile, the fresh pasta section gives customers the chance to build their own pasta dish, with a choice on the freshly made pasta and sauces and a variety of toppings.
And the pizza by the Metre menu offers quality pizza made with fresh hand-stretched dough, customers can opt for 1⁄4 of a metre of pizza from £4.00, 1⁄2 a metre from £7.00 or a full metre from £11.00.
This is the sixth Market Kitchen that Morrisons has opened with another planned for Leeds’ Kirkstall store in late September.
Morrisons Head of Market Kitchen, Hannah Munns, said: “The chefs use our fresh Market Street ingredients to create delicious seasonal meals for customers that are made to order.
“It means that customers can pop in and pick up their next meal while also buying the groceries they need for future meals. And, thanks to our partnership with Deliveroo, customers across Leeds will be able to enjoy their favourite dishes from our menu without leaving their kitchen.”
Associate Director at Town Centre Securities PLC (TCS), owners of the Merrion Centre, Charles Newman, said: “We are excited to see the new Market Kitchen concept open at the flagship Morrisons supermarket in the Merrion Centre.
“Morrisons has been our linchpin supermarket within the Centre since 1972 and just as the Arena Quarter has evolved over the years, we have seen continued investment and development at Morrisons to continuously improve our customer experience and offer.
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“The new, freshly made meals, created by a team of in-store Morrisons chefs, will further enhance the food and beverage offer within the Merrion Centre, with shoppers able to pick up breakfast, lunch or an evening meal alongside their grocery shop all cooked on site. They can even have it delivered via Deliveroo.
“We think the concept will be very well received by existing and new Merrion Centre shoppers, as well as the increasing student population, with the areas around the city’s Arena Quarter seeing a big influx of new, high-end student accommodation.”
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