Facebook Has Changed Its Names And People Are Not Convinced
Facebook has revealed a new company name and brand – but the reaction has largely been to ridicule the move.
Mark Zuckerberg said his company is rebranding itself as Meta in an effort to encompass its virtual-reality vision for the future – what the CEO and founder calls the “metaverse”.
But the decision also comes amid a string of controversies that have followed the company’s various ventures, particularly the main Facebook platform, Instagram and WhatsApp.
While the wider company name is being rebranded to Meta, the core Facebook service will remain unchanged.
This is similar to how Google created a new parent company name, Alphabet, in 2015 to represent its shift beyond simply being a search engine.
Zuckerberg said the current brand is “so tightly linked to one product that it can’t possibly represent everything that we’re doing today, let alone in the future”.
But as journalists pointed out, the rebrand makes little difference.
Big move from Facebook like that time Google changed its name to that thing I had to stop and remember just now
— Benjy Sarlin (@BenjySarlin) October 28, 2021
A reminder to other journalists: you don’t have to do this. You can, and should, continue to serve your readers by calling Facebook Facebook
— alex hern (@alexhern) October 28, 2021
…a new journalism consortium thats just an agreement to continue calling the company Facebook.
— Hamza Shaban (@hshaban) October 28, 2021
2005: 2021:
TheFacebook Facebook
becomes becomes
Facebook. Meta. pic.twitter.com/oeUjiFe8PW— Jon Erlichman (@JonErlichman) October 28, 2021
this all happened because zuckerberg never meta girl until college
— Brandy Jensen (@BrandyLJensen) October 28, 2021
It was actually that rare thing – a good day to be on social media.
Gonna take awhile to get used to saying “He was radicalized in a META group”
— The Daily Show (@TheDailyShow) October 28, 2021
“The name of the company is Meta. It’s a cutting edge high-tech Web 3.0 company with no data and consumer exploitation issues whatsoever currently trading at a deep discount to fair value” pic.twitter.com/4cEvkgzyCl
— Dr. Parik Patel, BA, CFA, ACCA Esq. 💸 (@ParikPatelCFA) October 28, 2021
This is awkward- we’re going w/ MEATA
— Slim Jim 🚀 (@SlimJim) October 28, 2021